Hi! I'm An.

Gamification designer, speaker, author, executive coach and

An Coppens is a leading expert in gamification for learner and employee engagement, with over 15 years experience in creating behaviour change through creative and innovative solutions. Her company Gamification Nation, won the Outstanding Gamification Agency Award in 2017 at Gamification Europe and the Excellence in No-Tech Gamification Design in 2018 at GamiCon 18. In 2018 she was listed in the elite of e-learning professionals.


She is an award-winning Speaker, L&D professional, business and executive coach and author. Her speaking style is interactive and engaging.


In her career today she has worked with global brands in media, finance, education and FMCG markets, she has advised 100’s of business owners and inspired 1000’s of individuals to level up their game.

She is an avid blogger on the topic of gamification and has been listed as the top gamification blog in 2017 by Feedspot and listed in the top 10 UK digital and technology bloggers in the UK Blog Awards of 2016 and 2015.

With Gamification Nation, An offers bespoke gamification design services and a mastermind community for learning and employee engagement, all of which are aimed at producing business results for clients in areas such as employee engagement, learner engagement and customer engagement. She was ranked in the top 100 Innovation and gamification experts in 2012 and since 2015 stayed in the top 10 of gamification gurus worldwide. In February 2016, she was given the HR visionary award at the WHRD congress in Mumbai and in 2018 she reached elite standard in the global e-learning community. She has been asked to speak at conferences and was commissioned to write about “Gamification in business” for Bookboon.com and previously “How to attract IT talent” for Packt Publishing. Her most recent book “Tapping into the crowd – building competitive advantage from the inside out” is now available from Amazon.

Tapping Into the Crowd

How to create competitive advantage from the Inside Out.

Available now from Amazon. In the book An talks about the emergence of crowd sourcing and how this is relevant to employee engagement. She shares how examples and how others have approached this. She also explains how gamification can add to the mix.

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