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Hi! I’m An.

Gamification and serious game designer, speaker, author, executive coach and
TV-expert.


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An Coppens is a leading expert in gamification for learner and employee engagement, with over 20 years experience in creating behaviour change through creative and innovative solutions. She speaks and writes about the topic and is the founder and CEO of Gamification Nation both in London, UK and Stockholm, Sweden.

Her company Gamification Nation, won the Outstanding Gamification Agency Award in 2017 at Gamification Europe and the Excellence in No-Tech Gamification Design in 2018 at GamiCon 18. In 2018 she was listed in the elite of e-learning professionals.

Throughout her career An has worked alongside senior leaders and HR professionals to create solutions that get the results people want to achieve. She has been an L&D Manager, in-house and external trainer, learning experience designer, change management consultant, project manager and business coach. 

With her business coaching practice B/Right Business Coaching, she won the European Coaching Achievement Award in 2006, when her clients nominated her for the results they achieved with her encouragement. She worked on the TV-show ‘How long will you live?’ on RTE in Ireland as a TV-guest expert on work-life balance and change management.

In her career today she has worked with global brands in media, finance, education and FMCG markets, she has advised 100’s of business owners and inspired 1000’s of individuals to level up their game.

Tapping Into the Crowd

How to create competitive advantage from the Inside Out.

Available now from Amazon. In the book An talks about the emergence of crowd sourcing and how this is relevant to employee engagement. She shares how examples and how others have approached this. She also explains how gamification can add to the mix.