Making an experience better than its current reality through technology is now being nicknamed as augmented. So effectively one could argue that adding gamification and artificial intelligence is part of creating an augmented business.
For some time augmented reality or the transposing of a fictional interface onto reality is where it stopped for people. I guess it all depends on the definition of augmented reality and how you see that for your business. Personally I quite like the term of augmented business thanks to technology additions creating an improved or enhanced experience of reality.
This is a post with a few stages, all written on my travels, so hold out for more