Gamification stuff we love: Interactive books

First posted on Gamification Nation Gamification Nation – designing solutions which encourage winning behaviours for business results in sales, learning, recruitment and productivity

Gamification stuff we love: Interactive books and publishing A few weeks ago I went to the London Book Fair, which the author in me considers total bliss, but this year they also had a game/gamification section, so I went with even more interest. The game area was rather small, but some of the conversations I […]

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Gamification Mechanic Monday: Gift giving

First posted on Gamification Nation Gamification Nation – designing solutions which encourage winning behaviours for business results in sales, learning, recruitment and productivity

Gamification Mechanic Monday: Gift giving Gift giving in games is often part of progression and can be built in to stimulate social gaming. One of the reasons behind it is that when you play with friends and people you know, the stickiness of the game goes up and an element of peer to peer competition […]

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Friday Feminine Gamification Viewpoint: 83% of consumer buying decisions are made by women

First posted on Gamification Nation Gamification Nation – designing solutions which encourage winning behaviours for business results in sales, learning, recruitment and productivity

Friday Feminine Gamification Viewpoint: 83 % of consumer buying decisions are made by women With a lot of gamification efforts made in marketing and sales, here are some interesting statistics first introduced by Tom Peters in his book Re-Imagine dating back nearly a decade: 83% of overal consumer purchases 94% of home furnishings 92% of […]

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Gamification stuff we love: Gamification campaigns go Postal

First posted on Gamification Nation Gamification Nation – designing solutions which encourage winning behaviours for business results in sales, learning, recruitment and productivity

Gamification campaigns we love: Gamification campaigns go postal Post services in two European countries used gamification for different purposes, yet effectively in their own right. This week we want to focus on two gamification campaigns one a recruitment campaign by Formaposte in France and the other an employee participation by Correos in Spain, which was […]

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Source: Gamification Nation